For the Vera Bradley Outlet emails, I led a revamp of the design process to bring more consistency, creativity, and visual impact to each send. Previously, emails were built from scattered pieces with little cohesion—so I shifted the approach to designing full, intentional layouts that felt unified and on-brand. A key part of the transformation was leveraging Vera Bradley’s beloved patterns, especially novelty prints, by weaving them into anchor graphics and design elements. This not only brought the emails to life but also created a more engaging experience that celebrated the playful spirit of the brand.