Spring is an essential season in the world of Vera Bradley—it's when the heart and soul of the brand truly come alive. With vibrant patterns, fresh color palettes, and darling florals, this collection embodies the joy and renewal of springtime. For this paid social launch, the creative strategy focused on bringing these patterns to life in a visually captivating way. The goal was to stop the scroll by creating eye-catching motion and engaging visuals that not only highlighted the details of the prints but also evoked the feel-good essence of the season. Each ad was designed to spark curiosity, encouraging users to click through and explore the full collection.